Did you know that you can speak at 120 words a minute but your brain can process between 400 and 800 words per minute?
The question is... What do you do with your spare thinking time?
Listening is the most used but least taught skill we have.
mindful Listening teaches us
how to listen
For many show & tell at school was a pleasant experience but for others, it was a nightmare.
Good or bad you remember your experience because it generated an emotion inside you. And it is the emotion that brings it to mind.
Today, like it or not, if your business is to thrive, your message must reach your target market.
We can help you because a) we make it easy and b) show you how to engage your prospects subconscious brain.
When you engage your prospect's subconscious, you will win more sales. Evoking an emotional response in your target audience is critical.
Images trigger emotion
1. Humans NOT Consumers
B2B and B2C is fine but, at the other end of the computer or phone you are dealing with a human being. A person.
People buy from People and it is a living breathing person that will make the final decision to buy or not to buy.
You may reach the decision-maker, but are you addressing the real decision-making part of that person's brain?
2. A Saturated Marketplace
Every day your brain is bombarded with more than 3,000+ messages.
To keep you sane, you have an automatic filtering system that blocks most of these stimuli from reaching your conscious awareness.
The thing is, your prospects filter effectively blocks your message.
Can you bypass this filter? Yes you can!
Introducing the amygdala...
3. The Amygdala
The amygdala is the brains emotional control centre.
So, if you stimulate the amygdala by evoking an emotional response in your target audience you will get their attention.
Isn't getting the attention of your ideal customers half the battle?
But how do you do that? Get in touch today and find out how we can help.