What Are Long-Tail Keywords?


Long tail keywords
Long tail keywords

Long tail keywords are those three and four keyword phrases that are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are going to buy. In virtually every case, specific searches are far more likely to convert to sales. General generic searches tend to be geared more toward the type of research that consumers typically do prior to making a buying decision. Reference Three good reasons to target long tail keywords! | Wordtracker Academy

Long-tail = Buying keywords

Long tail keywords are buying keywords because they are longer and far more specific.

They occur naturally

Because they are a natural part of your content, you are far more likely to rank higher without having to pay for them.

When you use long tail keywords, you save money on your pay-per-click campaigns because the competition is far less fierce.

How to use your long-tail-keywords

Another must do to use your long tail keywords in your title, content, meta tags, description and main headline because the search engines will know what your page is all about. Remember, they want to connect you with people who are looking for the quality content you are publishing.

Google’s customers become your customers.

When people are close to the buying stage, they search on more specific keywords that describe more closely what they’re looking to buy. That’s why they are the buying keywords.

 Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. 

Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide. Reference Long-Tail Keywords: A Better Way to Connect with Customers [PPC U]

More from Yoast

It is much easier to rank for long tail keywords than for more common keywords. Another benefit for focussing on long tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product.

The longer and more specific the search terms are, the higher the chances of conversion are. Reference: https://yoast.com/focus-on-long-tail-keywords/

Lots of visitors do not necessarily convert into lots of sales!

With the emergence of the internet, possible target audiences became quite large, even if the product is only wanted by a very small percentage of the people. The wideness of the internet thus makes your niche product profitable and the ranking on long tail keywords important. Reference: https://yoast.com/focus-on-long-tail-keywords/

So, what are long-tail-key-words?

  1. They are longer and than a single keyword
  2. They are more specific to the product or service you’re selling
  3. They are used by people who are looking to buy
  4. They generate less traffic but provide more qualified leads
  5. They are a natural part of your content

How to use long-tail-keywords

If you want to know how to use long-tail-keywords but don’t have the time Show & Tell Marketing do 97% of the work for you.

Call Alan on +61 (0) 414 288 050 or email now and get started generating new qualified leads using long tail keywords.

About the author 

Alan Cox

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