How to BUILD TRUST
Think About it...
Do You Really Know Why You buy What You Buy?
My wife Mary and I have been in the film, television and corporate video industry for over 40 years. On this occasion we were 1,110 kilometres from Perth, 1,656 Ks from Adelaide (the next major city) and 11 Ks from the nearest road. It is a remote, rugged and potentially dangerous land.
So, why did we buy choose to buy the equipment and vehicle we did? The answer is simple.
We purchased Sony video equipment and a Toyota Landcruiser because both of those companies have solid reputations for quality and reliability. And they have never let us down.
We trust them. And when you travel to remote locations like the Nullarbor, you need to trust your equipment and vehicle.
So what is trust?
- Trust is a positive emotion, which generates confidence in the mind
- The mind triggers the trust emotion after complex rational and empathic evaluation
- Trust generates greater energy and interest in ventures
- It grants a person goodwill towards another, while inhibiting fears concerning his/her reliability
The point is people don’t trust a product, they trust the company or the person who makes the product or provides the service.
How do you establish trust?
First trust appears subconsciously.
Then the mind evaluates … intentions, expectations and hopes. It evaluates the value and costs of benefits.
These evaluations occur within the limbic system. Within this group of nuclei, many emotions, including distrust, fear, goodwill and trust compete. Each emotion offers a behaviour option.
When goodwill and rationality prevail in this network, trust can be selected. Once selected, the emotion makes a person decide to rely on the “trustee” with the care of her children, or to accept his/her advice. If the distrust emotion dominates, it compels avoidance of commitment. Read more...
Can we BUILD TRUST online?
YES! And the best way to build trust online is with video.
There are 4 main types of video to help you do this
- Explainer videos
- Company Story videos
- Product videos
- Testimonial videos
Every style of video is valuable and all help to start the process of building trust with your potential customers.
Remember!!! People buy from People they know, like and trust. The feel-good trust emotion plays a huge part in any buying decision.
Explore our post that explainsThe Role Of Emotion In Building Trust (And How You Can Leverage the Emotion)