6 tips to get your blog generating traffic and qualified leads
In 2006 blogging was recognised as a proven and effective way to drive targeted traffic to websites generating quality leads.
Marketing and lead generation is one of the hardest tasks for business owners because they simply lack the time to devote to marketing. It is also listed as one of the most stressful jobs for business owners.
These tips will help you and if you apply them you will start to generate more qualified leads.
1. Know your target market
When you send an email, you must have an address because if you don’t it won’t go anywhere.
It is the same when you’re writing an article or a post. Avatars are vital to make sure you get quality.
Who are you writing to?
Why are you writing to them?
What action do you want them to take?
Obviously we want to use the keywords out potential customers are searching for.
Long-tail-keywords are the only safe way to generate quality leads because they flow naturally into the article. They make sense to a human reading the article.
Because Google have removed keywords from their algorithm and Meta tags aren’t the powerhouse they once were.
3. Post regularly
Regular content not only increases the number of different keywords people may be searching for, but also helps establish your online reputation, credibility. It also builds rapport and trust.
4. Post trending content
When you provide quality content relevant to your target audience you please Google, their customers and Google rewards you by driving more traffic to your website which generates more high-quality leads for your business.
5. Promote your content to social media
Apart from the public exposure, there is another excellent reason for posting to your social media channels.
Facebook, LinkedIn and Twitter are seen by the search engines as quality sites. When you link snippets promoting your post back to your website blog you improve your website’s ranking.
Add YouTube to that and you are on a winner.
6. The power of video
I don’t think anyone can seriously question the fact that video is one of the most proven and reliable and effective marketing and communication tools in history.
When you upload a video to Facebook, Linkedin, Twitter, YouTube and Vimeo you are reaching a massive audience.
Remember, YouTube is the second largest search engine. Use this combination and you have the best of both worlds.
Smart phones & tablets
Today, it’s rare to find someone not carrying a smartphone or some other device to connect to the Internet.
In fact, there have been concerns whether constant online connectivity is replacing actual physical meetings. Reference
In simple terms, a significant majority of consumers spend a majority of their time online. Businesses have recognized this trend and have invested in building a strong online presence.
This is the reason that businesses need to focus on embracing platforms that can help them in reinforcing their brand message. One of the most effective platforms when it comes to branding is your business blog. Via:
5 Key advantages of blogging
Gets more targeted traffic to your website
Creates a powerful authority boost for your brand
Gains long term results and traffic
Builds greater brand awareness
Add video and reach a massive audience
Now is the time to get started
So, if you haven’t started your blog yet now is the time.
Create a blog and keep publishing high quality content to attract more customers, enhance brand awareness and generate high quality leads.
If you don’t have the time to create content or make a video contact Alan from Show & tell marketing on +61 (0) 414 288 050