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How to Build Trust Online


Think About it...
Do You Really Know Why You buy What You Buy?
This is Nullarbor Plain

This is the Nullarbor Plain in Western Australia

My wife Mary and I have been in the film, television and corporate video industry for over 40 years. On this occasion we were 1,110 kilometres from Perth, 1,656 Ks from Adelaide (the next major city) and 11 Ks from the nearest road.  It is a remote, rugged and potentially dangerous land.

So, why did we buy choose to buy the equipment and vehicle we did? The answer is simple.


We purchased Sony video equipment and a Toyota Landcruiser because both of those companies have solid reputations for quality and reliability. And they have never let us down.

We trust them. And when you travel to remote locations like the Nullarbor, you need to trust your equipment and vehicle.

So what is trust?

  1. Trust is a positive emotion, which generates confidence in the mind
  2. The mind triggers the trust emotion after complex rational and empathic evaluation
  3. Trust generates greater energy and interest in ventures
  4. It grants a person goodwill towards another, while inhibiting fears concerning his/her reliability

The point is people don’t trust a product, they trust the company or the person who makes the product or provides the service. 

How do you establish trust?

First trust appears subconsciously. 

Then the mind evaluates … intentions, expectations and hopes. It evaluates the value and costs of benefits.

These evaluations occur within the limbic system. Within this group of nuclei, many emotions, including distrust, fear, goodwill and trust compete. Each emotion offers a behaviour option. 

When goodwill and rationality prevail in this network, trust can be selected. Once selected, the emotion makes a person decide to rely on the “trustee” with the care of her children, or to accept his/her advice. If the distrust emotion dominates, it compels avoidance of commitment. ​Read more...  

Can we BUILD TRUST online?

YES! And the best way to build trust online is with video. 

There are 4 main types of video taht help you do this

  1. Explainer videos
  2. Company Story videos
  3. Product videos
  4. Testimonial videos

Every style of video is valuable and all help to start the process of building trust with your potential customers. 

Remember!!! People buy from People they know, like and trust. The feel-good trust emotion plays a huge part in any buying decision.

Explore our post that explainsThe Role Of Emotion In Building Trust (And How You Can Leverage the Emotion)

Consumers are Changing Their behaviour so how do we reach them? (Enter content marketing!)

Traditional Marketing is dying

Traditional marketing is becoming less and less effective by the minute and there is a better way.

Enter content marketing!

But what exactly is content marketing?

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. via What Is Content Marketing?

The most critical element of content marketing is what it is not. Content marketing is not selling. It is not about promoting your product.

Content Marketing is writing and posting articles that inform and educates your target market.

Instead of selling, deliver information that makes your buyer more intelligent.

If businesses deliver consistent, ongoing, valuable information to buyers, they will win more business. They will be rewarded with the readers business and loyalty. Via What Is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Source

Content Marketing is one of the most efficient and profitable lead generation strategies available.

Click to read a more in-depth article

6 Tips to Get Your Blog to Become a Lead Generation Robot (And Produce High Quality leads)


6 tips to get your blog generating traffic and qualified leads

Blogging generates high quality leads

In 2006 blogging was recognised as a proven and effective way to drive targeted traffic to websites generating quality leads.

Marketing and lead generation is one of the hardest tasks for business owners because they simply lack the time to devote to marketing. It is also listed as one of the most stressful jobs for business owners.

These tips will help you and if you apply them you will start to generate more qualified leads. 

1. Know your target market

When you send an email, you must have an address because if you don’t it won’t go anywhere.

It is the same when you’re writing an article or a post. Avatars are vital to make sure you get quality.

Who are you writing to?

Why are you writing to them?

What action do you want them to take?

2. Long-tail-keywords

Obviously we want to use the keywords out potential customers are searching for.

Long-tail-keywords are the only safe way to generate quality leads because they flow naturally into the article. They make sense to a human reading the article.

Because Google have removed keywords from their algorithm and Meta tags aren’t the powerhouse they once were.

3. Post regularly

Regular content not only increases the number of different keywords people may be searching for, but also helps establish your online reputation, credibility. It also builds rapport and trust. 

4. Post trending content 

When you provide quality content relevant to your target audience you please Google, their customers and Google rewards you by driving more traffic to your website which generates more high-quality leads for your business.

5. Promote your content to social media

Apart from the public exposure, there is another excellent reason for posting to your social media channels.

Facebook, LinkedIn and Twitter are seen by the search engines as quality sites. When you link snippets promoting your post back to your website blog you improve your website’s ranking.

Add YouTube to that and you are on a winner.

6. The power of video

I don’t think anyone can seriously question the fact that video is one of the most proven and reliable and effective marketing and communication tools in history.

When you upload a video to Facebook, Linkedin, Twitter, YouTube and Vimeo you are reaching a massive audience.

Remember, YouTube is the second largest search engine. Use this combination and you have the best of both worlds.

Smart phones & tablets

Today, it’s rare to find someone not carrying a smartphone or some other device to connect to the Internet.

In fact, there have been concerns whether constant online connectivity is replacing actual physical meetings. Reference

blogging on smart phones and tablets

In simple terms, a significant majority of consumers spend a majority of their time online. Businesses have recognized this trend and have invested in building a strong online presence.

This is the reason that businesses need to focus on embracing platforms that can help them in reinforcing their brand message. One of the most effective platforms when it comes to branding is your business blog.  Via: 

5 Key advantages of blogging

  1. Gets more targeted traffic to your website
  2. Creates a powerful authority boost for your brand
  3. Gains long term results and traffic
  4. Builds greater brand awareness
  5. Add video and reach a massive audience

Now is the time to get started

So, if you haven’t started your blog yet now is the time.

Create a blog and keep publishing high quality content to attract more customers, enhance brand awareness and generate high quality leads.

If you don’t have the time to create content or make a video contact Alan from Show & tell marketing on +61  (0) 414 288 050