The Amygdala - Your Customers Subconscious Decision-Maker
The amygdala is our most primitive brain and is often referred to as the reptilian or lizard brain.
Harvard Marketing professor Gerald Zaltman stated that 95% of our thoughts, emotions, and learning occur without our conscious awareness. This claim is supported by current brain research using fMRI and EEG technology.
Traditional marketing targets the 5%
For decades tradition marketing has been targeting the 5%, the conscious mind.
But, if most of our decisions are made subconsciously, doesn’t it make sense to target your marketing at the 95% of your prospects brain?
Obviously we do so we have dedicated this website to bring you tips and tools that will enable you to sell to the 95% of you're prospects brain.
Marketing Smarter doesn’t just mean using your brain; it means using your customers brain too!
So what does this mean for the owners of small and medium businesses?
Science has shown us where and what part of our brains light up as we watch a video, presentation, look at an advertisement, photo or reading text. But it doesn’t tell us how to push the buy button in our customer’s brain!